The conceptual layer includes the corporate mission, vision, and other content, which is the core and soul of the entire corporate culture.
Mission is a high-level summary of the economic, political, and public responsibility that enterprises shoulder, reflecting the fundamental significance of their existence.

The behavioral layer includes the Xingshun spirit and employee code of conduct, which embody cultural concepts into action guidelines for all levels of the enterprise. The Xingshun spirit has been advocated since the beginning of entrepreneurship and reflects the long-term adherence to employees' work and life attitudes, embodying Xingshun's cultural heritage and unique employee style.