How can the plastic powder industry innovate and take it to the next level?

For a long time, the export volume of plastic powder from Zhejiang has been very large, directly expanding the international market. However, the export of powder coatings became increasingly difficult afterwards. As the saying goes, to change this situation, the first step is to analyze the cause of the problem and then take corresponding measures. In recent years, the main reasons for the obstruction of China's paint product exports are the lack of product innovation, unclear brand market positioning, and labor market shortages, which have constrained the export of China's paint products.

1. Explore new business operation models and integrate and optimize enterprise resources. For example, the rapid development of the Internet era has brought about the surging trend of e-commerce, and the sales channels of paint enterprises have ushered in a new turn.

2. Extend the original coating product unit, change the enterprise's product structure, and develop towards diversified industries to expand market share.

3. Develop new technologies and develop new functional coating products.

At the same time, whether it is the exploration of new business operation models or the development of new technologies, coating companies must have sufficient funds as support, and if new products want to quickly open up the market, they need strong brand influence as a backing. Therefore, in 2015, paint enterprises can go further and further only if they continue to upgrade in environmental protection production, Internet reform, resource integration and other aspects.

Not only does innovation hinder the export of coating products, but the unclear brand and market positioning of coating products are also important reasons for poor exports. Industry insiders say that the personalized needs of foreign markets are more clear. In order for domestic coatings to be exported, they must be tailored to the tastes of international consumers and design personalized products accordingly. This will strongly shape the unique and memorable personality or image of our company's products, and vividly convey this image to them, so that the product can determine its appropriate position in the market. Therefore, whoever can find the international positioning can win the foreign market.

How can the plastic powder industry innovate? Overall, China's paint products lack innovation, and only through breakthroughs and innovations can they reach new heights. Therefore, the three aspects introduced earlier are very important, and we hope that plastic powder manufacturers can learn more from them.