CMF Aesthetics and Technology - Standing at the forefront of trend leadership and fashion

Currently, under the trend of homogenization of consumer goods, consumers are experiencing aesthetic fatigue. The demand for novel appearance effects and product differentiation further drives the continuous innovation of materials, processes, and colors, and drives the continuous upgrading of product appearance effects. As a result, the CMF design concept has become a popular new fashion trend and has attracted many big brands.

For example, the all-new 2023 MINI has been launched, featuring the CMF design concept and several stunning new color schemes. For example, the iPhone, iPad, and iPad Air continue Apple's CMF design philosophy, and new products have also introduced new color schemes, adopting a flat metal frame design and narrow four sided border design.

The concept of CMF originates from industrial design and is a subdivision of ID in industrial design. It is a branch of exterior design in industrial design.

CMF - (Color Material Finishing). C refers to color, M represents material, and F can be understood as surface treatment process. It is a design concept that comprehensively considers and innovates the color, material, and craftsmanship of a product. It is a collective concept that has gradually evolved into a professional term. The core is not simply listing the three, but rather optimizing the overall design effect based on the comprehensive consideration of the "relationship" between color, material, and craftsmanship, as well as their interrelationships with other design elements.

It can be said that CMF, as one of the most important links in product production design, mainly focuses on color, materials, and craftsmanship. Gradually, CMF has evolved into a design subdivision industry, involving aesthetics, color science, engineering, materials science, psychology, etc. It is an interdisciplinary product that integrates various disciplines, popular trends, process technology, innovative materials, and aesthetic concepts. It is a processing method aimed at pursuing more possibilities visually when the product form cannot be changed.

The design of CMF can help reduce the development cost of products through the use of materials, quickly shorten the product development cycle, and meet the needs of various levels, helping users to have a deeper experience. At the same time, it can effectively improve the quality of products, help products lead the market, and efficiently adjust product differentiation.

The above picture is a surface innovation pre research plan independently developed by Xingshun CMF designers for the anti-theft door industry. According to traditional methods, the launch of a new product requires creating more than ten or even dozens of samples with different color combinations, and then selecting color matching products that cater to the market. In this way, the unselected samples are either scrapped or disposed of at a low price, which greatly increases the R&D cost for the enterprise and wastes a considerable amount of time and resources. The use of CMF design can effectively solve this problem, greatly reducing the R&D and production costs of enterprises and shortening the new product development cycle of enterprises.

The application of CMF design is very extensive, and its application and research have extended to industries such as automotive, consumer electronics, home appliances, home furnishings, clothing, packaging, cosmetics, and even military, power, storage, etc. It is an important method for enterprises to gain a competitive advantage in commercial design.

Not only in the anti-theft door industry, Zhejiang Xingshun also provides CMF design solutions for customers in different industries. The above picture is a surface innovation pre research plan independently developed by Xingshun CMF designers for the thermos cup industry. From the perspectives of market trends, design creativity, production and manufacturing, and quality management, CMF comprehensively improves the comprehensive quality of products and service quality of enterprises. Therefore, CMF's multi-disciplinary performance helps many enterprises solve the problem of design and manufacturing disconnect, making creativity truly implemented into products.

The above picture is a surface innovation pre research plan independently developed by Xingshun CMF designers for the automotive wheel hub industry.

In summary, the CMF industry, which has emerged with the development of industrial design, has played an irreplaceable role in various industries. CMF is a comprehensive discipline that integrates knowledge from color, materials, engineering, aesthetics, and other disciplines. It is the best method to put industrial design concepts into practice and achieve desired results.

In order to achieve the concept of "better serving customers", Zhejiang Xingshun New Material Technology Co., Ltd. has established a strong CMF design team and design center, equipped with internationally advanced laboratory equipment, specializing in providing design solutions to customers, solving industry pain points, helping customers reduce costs, minimize resource waste, shorten product design and manufacturing cycles, and helping our customers always stand at the forefront of fashion, leading the consumer market.