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Xingshun Culture
Hard work and perseverance, altruism and respect for others, integrity, rigor, innovation, and win-win cooperation.
Simplifying Coatings, Enriching Colors Promoting Greener World
Understand Needs Address Challenges Deliver Solutions
01

Always remember the mission and have a global perspective
Be positive and optimistic, do your best
Goal oriented, system thinking

Altruism and Respect
02

To help each other and progress together
To put oneself in others' shoes and understand each other
Respect each other and treat each other with sincerity

Integrity and Honesty
03

Be loyal to your duties, abide by rules and discipline
We must honor our promises and keep our words consistent with our actions
Be brave to speak the truth and dare to be serious

Rigorous and Innovative
04

To improve efficiency and prioritize safety
To continuously improve and dare to be the first
To encourage success and tolerate failure

05

To obey the overall situation and integrate into the team
Be honest in communication and take the initiative to take responsibility
Be proactive and strive for mutual benefit and win-win outcomes

Conceptual layer

The conceptual layer includes the corporate mission, vision, and other content, which is the core and soul of the entire corporate culture.
Mission is a high-level summary of the economic, political, and public responsibility that enterprises shoulder, reflecting the fundamental significance of their existence.

Behavioral layer

The behavioral layer includes the Xingshun spirit and employee code of conduct, which embody cultural concepts into action guidelines for all levels of the enterprise. The Xingshun spirit has been advocated since the beginning of entrepreneurship and reflects the long-term adherence to employees' work and life attitudes, embodying Xingshun's cultural heritage and unique employee style.